BORN2BE is a talent development movement, and our record label specialises in harnessing young potential within modern music of black origin. Our label stands to make a permanent positive impact on the music industry for the benefit of young undiscovered talent in Bristol.


A music industry with consistent and sustainable career opportunities for young people in Bristol interested in music of black origin.


To create a practical environment for undiscovered young talent to evolve into industry ready professionals, while building progressive career pathways.



Jamal Taylor: Operations Manager 

Jamal is an artist and entrepreneur in his own right. He has a passion for making good things happen,
and has been the pilot of many projects around the scene. Also, he currently works as a visual
director, supporting talent with videography & photography.


Khan Talbert-Johnson: A&R

Khan is a genuine music enthusiast with a hunger for cultivating the music scene around him. As well
as being a multi-faceted artist, Khan is a visionary with aspirations to make a positive change wherever and however he can.


Amelia Kelly: Agent 

Amelia is extremely passionate about music, keen to highlight talent through writing, and always eager to learn from artists on the scene around her. A combination of music, live events, and overall creativity
have always been the main focus, forming the career path for her future.


Xavier Burgess: Artist Manager

Xavier is a creative entrepreneur at heart and has been turning his ideas into businesses since his
early teens. Music is Xavier’s main passion, and where he intends to focus his talents; forging his
future career.


Mya Campbell: Social Media Assistant

Mya is an aspiring music producer who is taking the social media industry route to enhance her skills.
Music has always held a special place in her heart and has always been the main focus.


Cherelle Headshot

Cherelle Grant: Senior Executive

 Cherelle is an experienced expert in events and marketing and is a co-founder of the youth organisation Aspiration Creation Elevation.


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Darren Alexander: Senior Executive

Darren was formally a successful music producer and is now co-founder and Managing Director of youth organisation Aspiration Creation Elevation.


Aspiration Creation Elevation

Aspiration Creation Elevation empowers disadvantaged young people through projects & programmes that offer Arts Activities, Role-Model Guidance & Inspirational Experiences.


MAESTROsound provides professional music services, experiences and expertise to elevate your artistry, enterprise & experience. They pride ourselves on being a one-of-a-kind not-for-profit music studio.

Thresholds is a nationwide social enterprise, investing its profits in positive social causes.

Great Western Railway are committed to working with the communities they serve to deliver a sustainable and socially responsible future.