ABOUT BORN2BE RECORDS

BORN2BE is a talent development movement, and our record label specialises in harnessing young potential within modern music of black origin. Our label stands to make a permanent positive impact on the music industry for the benefit of young undiscovered talent in Bristol.

Vision

A music industry with consistent and sustainable career opportunities for young people in Bristol interested in music of black origin.

Mission

To create a practical environment for undiscovered young talent to evolve into industry ready professionals, while building progressive career pathways.

MEET THE TEAM

TALIA

Talia: Artist Manager

Talia is an artist manager, promoter, social media manager, content creator and model working across the UK. Open to connecting and collaborating, Talia aims to use her passion, skills and experience to elevate on-the-rise artists and the music scene, as a whole, to the next level.

XYZELLE

Xyzelle: Content Creator

Xyzelle is a content creator, model and, most prominent, an independent RnB/Soul artist who brings reimagined elements to her craft. Her work explores the beauty of finding self-love and belief as a young woman through beauty, fashion and self-concept. Xyzelle’s mission is to spread her belief of turning stones into diamonds.

JAZPA

Jamal Taylor: Operations Manager 

Jamal is an artist and entrepreneur in his own right. He has a passion for making good things happen,
and has been the pilot of many projects around the scene. Also, he currently works as a visual
director, supporting talent with videography & photography.

DARREN 

Darren Headshot

Darren Alexander: Senior Executive

Darren was formally a successful music producer and is now co-founder and Managing Director of youth organisation Aspiration Creation Elevation.

CHERELLE

Cherelle Headshot

Cherelle Grant: Senior Executive

 Cherelle is an experienced expert in events and marketing and is a co-founder of the youth organisation Aspiration Creation Elevation.

born2be alumni

Raiza G.I.C
Romany Lake
Shaks
Kwazi

AMELIA 

KHAN

MYA

XAV

MAX

MARCUS

born2be aDVISORY BOARD

BLAZEY

javeon

laura lewis-paul

PARTNERS

Aspiration Creation Elevation

Aspiration Creation Elevation empowers disadvantaged young people through projects & programmes that offer Arts Activities, Role-Model Guidance & Inspirational Experiences.

Maestro

MAESTROsound provides professional music services, experiences and expertise to elevate your artistry, enterprise & experience. They pride ourselves on being a one-of-a-kind not-for-profit music studio.

Thresholds is a nationwide social enterprise, investing its profits in positive social causes.

Great Western Railway are committed to working with the communities they serve to deliver a sustainable and socially responsible future.