ABOUT BORN2BE RECORDS

BORN2BE is a talent development movement, and our record label specialises in harnessing young potential within modern music of black origin. Our label stands to make a permanent positive impact on the music industry for the benefit of young undiscovered talent in Bristol.

Vision

A music industry with consistent and sustainable career opportunities for young people in Bristol interested in music of black origin.

Mission

To create a practical environment for undiscovered young talent to evolve into industry ready professionals, while building progressive career pathways.

MEET THE TEAM

CHERELLE

Cherelle Headshot

Cherelle Grant: Senior Executive

 Cherelle is an experienced expert in events and marketing and is a co-founder of the youth organisation Aspiration Creation Elevation.

DARREN 

Darren Headshot

Darren Alexander: Senior Executive

Darren was formally a successful music producer and is now co-founder and Managing Director of youth organisation Aspiration Creation Elevation.

TALIA

XYZELLE

JAZPA

Jamal Taylor: Operations Manager 

Jamal is an artist and entrepreneur in his own right. He has a passion for making good things happen,
and has been the pilot of many projects around the scene. Also, he currently works as a visual
director, supporting talent with videography & photography.

born2be alumni

Raiza G.I.C
Romany Lake
Shaks
Kwazi

AMELIA 

KHAN

MYA

XAV

MAX

MARCUS

born2be aDVISORY BOARD

BLAZEY

javeon

laura lewis-paul

PARTNERS

Aspiration Creation Elevation

Aspiration Creation Elevation empowers disadvantaged young people through projects & programmes that offer Arts Activities, Role-Model Guidance & Inspirational Experiences.

Maestro

MAESTROsound provides professional music services, experiences and expertise to elevate your artistry, enterprise & experience. They pride ourselves on being a one-of-a-kind not-for-profit music studio.

Thresholds is a nationwide social enterprise, investing its profits in positive social causes.

Great Western Railway are committed to working with the communities they serve to deliver a sustainable and socially responsible future.